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Echoes of Culture in the Corporate Environment

Echoes of Culture in the Corporate Environment

In this age of globalization where the world is a small village, viewing the corporate environment through the lens of culture is a distinct proposition. Echoes of Culture in the Corporate Environment is one of the fine examples. The cultural identity is laid beautifully rather than stereotypical generalizations.


The world is more connected than ever before. When pondering the future of your business, you may be looking at international expansion—and through modern technology, any metropolis in the world is only a Skype call or e mail away.

This new sense of closeness brings new challenges as global businesses struggle to communicate effectively with each other. Each organization is influenced by the region it calls home a business in Japan does things quite differently from one based in France. Workplace culture helps create a united front, but it can lead to unwanted tension and conflict.

This new guide to international business culture can help you avoid misunderstandings during negotiations and other important talks. Author and businessman Ashraf Haggag discusses a number of important issues, including

  • the definition of culture as a driving force in business,
  • the unique cultures of a variety of countries and global regions,
  • the ways culture directs business negotiations,
  • the influence of culture on business strategy,
  • the effect of culture on business communications, and
  • the role culture plays in consumer buying behavior.

Understanding the ideological foundation of an organization will help you better prepare for negotiations and accommodate its unique corporate environment with enhanced insight.

Why should you read this book?

The book highlights the unique feature of each region. Either the individualism of Americans or the politeness of Japanese. Whether the architecture of Egyptians or the renaissance of Italians.

One of the interesting entity throughout the book, for me personally was the value of time among various culture depicted by their punctuality.

Culture is manifested at different layers of depth

Echoes of Culture in the Corporate Environment

Who should read this book?

After the vivid depiction of various cultures, the author talks about the major elements the incorporates the corporate environment.Then the limelight falls on the real world terms like personnel management, marketing strategies, negotiation, and contracts.

Some of the enlightening fact for me was the importance of networking and connections across various countries, the general stance to maintain, the importance of gestures and the type of relationship negotiations lead to in each culture.

My rating : 3/5

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